Lesson Plan Description
Marketing Mix looking at different types of promotion, above and below the line.
Primary Learning Objective(s):
Additional Learning Objective(s):
- Define 'above the line' and 'below the line' promotion.
- Explain promotion strategies and give examples of when they may be used.
- Evaluate a suitable form of promotional strategy for a business.
Requires a computer to show powerpoint, enough printed starters and worksheets for the class, pens and paper to complete the questions.