Lesson Plan Description
Marketing Mix looking at different types of promotion, above and below the line.
Primary Learning Objective(s):
To understand the Promotion aspect of the Marketing Mix, including above and below line promotion, looking at suitable strategies of promotion.
Additional Learning Objective(s):
- Define 'above the line' and 'below the line' promotion.
- Explain promotion strategies and give examples of when they may be used.
- Evaluate a suitable form of promotional strategy for a business.
Procedures/Activities:
This lesson plan includes a starter spider graph to fill in the promotion strategies they may already know, a powerpoint covering the different types of promotion with activities and a worksheet to complete.
Materials/Equipment:
Requires a computer to show powerpoint, enough printed starters and worksheets for the class, pens and paper to complete the questions.
Assessment Guidelines:
Assessment is to be done throughout the lesson, verbal feedback throughout discussions and written feedback and assessment of completed worksheet.
