Marketing Mix Promotion
Lesson Plan Description
Marketing Mix looking at different types of promotion, above and below the line.
Primary Learning Objective(s):
To understand the Promotion aspect of the Marketing Mix, including above and below line promotion, looking at suitable strategies of promotion.
Additional Learning Objective(s):
- Define 'above the line' and 'below the line' promotion.
- Explain promotion strategies and give examples of when they may be used.
- Evaluate a suitable form of promotional strategy for a business.
This lesson plan includes a starter spider graph to fill in the promotion strategies they may already know, a powerpoint covering the different types of promotion with activities and a worksheet to complete.
Requires a computer to show powerpoint, enough printed starters and worksheets for the class, pens and paper to complete the questions.
Assessment is to be done throughout the lesson, verbal feedback throughout discussions and written feedback and assessment of completed worksheet.