Lessons for Advertising

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  • Deceptive Advertising: Crossing the Line - … through standards set by advertisers themselves. The National Advertising Division (NAD) has established a National Advertising Review Board comprised of advertisers, advertising agencies, and the general public to deal with advertising complaints. A Children's Advertising Review Unit …
    User Rating: Grade Level: 9-12
  • To Buy or Not to Buy... - … advertising a product. Students will learn the various advertising and propaganda techniques. Students will then work in groups to create a commercial advertisingadvertising a product. Students will learn the various advertising and propaganda techniques. Students will then work in groups to create a commercial advertisingadvertising a product. Students will learn the various advertising and propaganda techniques. Students will then work in groups to create a commercial advertising
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  • Why Do I Want All This Stuff? - … who buys their products, why, and what kind of advertising influences consumers. Advertisers spent over $150 billion dollars in 1992 to influence … , determinants of demand, tastes and preferences, substitutes, complements, advertising Preview Producers and advertisers use a variety of methods to try to influence … companies try to influence consumer demand for a product through advertising. The advertisements may attempt to change consumer tastes and preferences, promote …
    User Rating: Grade Level: 3-5
  • Advertising through the Decades - … in advertisements. 2. Explain the impact that advertising has had historically on social values and subsequent human behaviour patterns. 3. Analyse advertisements in … elements of advertisements. Rubric for the Analysis of Advertisements. Section Three:? Project/Lesson Resources Teacher Generated Resources: see appendices Supplementary Resources: ???? advertisements from … : Rubric Appendix 4: Comparison Chart and Venn Diagram ADVERTISEMENT ANALYSIS??????????????????????????? NAME: ________________________________ PRODUCT ADVERTISING MOTIVE PROPOSED LIFESTYLE 1. Candy Store: Fancy Arcade …
    User Rating: Grade Level: 9-12
  • Did You Get the Message? - … CONCEPTS Advertising, Competition, Consumer Economics, Markets STUDENTS WILL Identify advertising techniques used in television commercials that target them. Learn how advertisers use incentives … have or buy.] Why do you think these products are advertised? [Advertisers want viewers - young persons in this case - to know about … the messenger is as important as the message in an advertisement. Advertisers often select messengers that they think people would like to …
    User Rating: Grade Level: 3-5
  • Analyzing P.A.P.A. (purpose, audience, persona, argument) - … the advertisements. (Examples: the car advertisement audience would be adventurous people; the deodorant advertisement would be young men.) Help students understand that the advertisement … students identify specific advertiser strategies that lead us to understand the persona and argument of the advertisement. A good advertisement to have on hand is the typical weight loss vitamin advertisement that you might find …
    User Rating: Grade Level: 9-12
  • R U 2 Cool 2 Fool? - … with media and advertising.) Learning Activities 1. Focus: Here is a list of advertising and propaganda techniques. (Hand out Advertising & Propaganda Techniques Checklist … : 1. Write your answer to question 5 below. EVALUATING ADVERTISEMENTS FOR PROPAGANDA & ADVERTISING TECHNIQUES Page 9 of 17 R U 2 Cool … Think About Advertising and "Cool" How Media Smart Are You? Media Literacy Quiz Evaluating Advertisements On-line Evaluating Advertisements Print How Advertisers Discover Cool …
    User Rating: Grade Level: 6-8
  • Facebook and MySpace start 'hyper-targeting' - … shared between friends," he said. Zuckerberg described how advertisers will also use Facebook to advertise: "The core of every user's experience … ____ between friends," he said. Zuckerberg described how advertisers will also use Facebook to advertise: "The ____ of every user's experience … shared between friends," he said. Zuckerberg described how advertisers will also use Facebook to advertise: "The ____ experience on Facebook is their …
    User Rating: Grade Level: , ESL
  • Persuasive Techniques in Advertising - … three persuasive techniques (pathos, logos, and ethos) and other advertising strategies. analyze advertisements according to their employment of these techniques. demonstrate an … explains their use in each advertisement. Briefly discuss the "Other Advertising Strategies" section of Persuasive Techniques in Advertising handout. Explain that these are … . Students will analyze six advertisements: two print ads, two television commercials, and two Internet advertisements. The Internet advertisements should take the form of …
    User Rating: Grade Level: 9-12
  • Teaching about slavery through newspaper advertisements - … of guides on reading historical primary sources. Primary source: Advertising for slaves Advertisements for sales of slaves and for runaways in the … the advertisements from that day's edition or refer students to the online version of the advertisements. (Images and transcriptions of the advertisements are available.) Ask students, in particular, to find advertisements related to rewards …
    User Rating: Grade Level: 6-8
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